Our eCOM Standard service includes a powerful affiliate tracking system
- Fully hosted web-based affiliate tracking system
- Track purchases made via your affiliates' web sites
- Know exactly how much traffic and sales are generated by incoming links to your site
- Sign up affiliate partners yourself, or let them apply automatically through your web site
- You define the life of the tracking cookie
- Select to pay either a % or flat rate commission
- All new approved affiliates automatically provided with necessary HTML code to place on their web site
- Allow affiliates to select from a choice of your banners to place on their sites
- Provide "deep links" to any URL on your web site
- Track clickthroughs and sales from your Pay Per Click (PPC) campaigns eg. Google Adwords
- Secure password protected reporting area where your affiliates can review their paid & unpaid commissions
Built-in to your eCOM Standard account are the tools to create and manage your own affiliate network.
Imagine a situation where you have a network of partner sites all pointing to your web site. By paying your partner sites a commission based on sales, they have an incentive to drive traffic your way but they cost you nothing unless real sales are generated. This is the concept of affiliate marketing, and is used by all the major eCommerce web sites around the world. If you've ever considered paid for CPM banner advertising you will know how expensive it can be, often for very little return. By building a dedicated affiliate scheme however, you can promote your site far more effectively and at a cost that relates purely to any additional sales made.
However, to run a successful affiliate scheme you need the software to allow partners to sign up and check their commissions, to track the source of incoming links to your site and to allocate commissions according to your criteria. We take care of all the technical aspects to running your affiliate scheme, allowing you to concentrate on building a network of partner sites.
Our affiliate tracking service can also be used to monitor exactly how much traffic and resulting sales are being generated by specific incoming links to your web site. For example, if you are running "Pay per click" (PPC) campaigns on search engines you can use the affiliate tracking system to measure their effectiveness by allocating a tracked link to each campaign. Our tracking system will measure the clicks and sales conversions from your PPC traffic!
Exactly how does it work?
Firstly your new affiliate partner needs to register for your affiliate scheme. Our system provides them with the facility to do this. Once they have signed up, they are issued with a series of unique URLs which they must paste into their web site. These URLs, when clicked by a site visitor, are tracked by our system and a cookie is set in their browser. The visitor is automatically forwarded by this URL to your web page - this can be any page on your web site. If the visitor subsequently makes a purchase within the cookie expiry period (this is defined by you) then the sale is automatically tracked by our system as orginating from the affiliate partner.
Powerful administration area
You have a complete affiliate administration area which provides stats on numbers of clicks and sales conversions, which you can filter by affiliate partner and also by tracked link. This information is very powerful and allows you to monitor the relative effectiveness of affiliate partners and individual pages on your web site. You can also see at a glance how much commission is owed to whom for any sales originating from your affiliate partners.
>> See a detailed FAQ on the affiliate tracking system
>> See a demo of the affiliate tracking system
